![Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon](https://images.theconversation.com/files/290857/original/file-20190904-175682-1l92pfq.jpg?ixlib=rb-1.1.0&rect=7%2C302%2C5168%2C2584&q=45&auto=format&w=1356&h=668&fit=crop)
Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon
![Conceptual caption Stay Woke, Concept meaning being aware of your surroundings and things going on Keep informed Stock Photo - Alamy Conceptual caption Stay Woke, Concept meaning being aware of your surroundings and things going on Keep informed Stock Photo - Alamy](https://l450v.alamy.com/450v/2mj1f6b/conceptual-caption-stay-woke-concept-meaning-being-aware-of-your-surroundings-and-things-going-on-keep-informed-2mj1f6b.jpg)
Conceptual caption Stay Woke, Concept meaning being aware of your surroundings and things going on Keep informed Stock Photo - Alamy
![Handwriting Text Stay Woke. Concept Meaning Being Aware of Your Surroundings and Things Going on Keep Informed Stock Photo - Image of events, mobile: 166622292 Handwriting Text Stay Woke. Concept Meaning Being Aware of Your Surroundings and Things Going on Keep Informed Stock Photo - Image of events, mobile: 166622292](https://thumbs.dreamstime.com/z/handwriting-text-stay-woke-conceptual-photo-being-aware-your-surroundings-things-going-keep-informed-papercraft-craft-166622292.jpg)
Handwriting Text Stay Woke. Concept Meaning Being Aware of Your Surroundings and Things Going on Keep Informed Stock Photo - Image of events, mobile: 166622292
Londyn Robinson, MD on Twitter: "I would encourage you reading this to dig a little deeper. Question why @MerriamWebster insinuates “woke” originated in 2008. Then also, question why primarily white people are
![Conceptual hand writing showing Stay Woke. Concept meaning being aware of your surroundings and things going on Keep informed Ribbon Sash Folded and P Stock Photo - Alamy Conceptual hand writing showing Stay Woke. Concept meaning being aware of your surroundings and things going on Keep informed Ribbon Sash Folded and P Stock Photo - Alamy](https://c8.alamy.com/comp/2BHPEWG/conceptual-hand-writing-showing-stay-woke-concept-meaning-being-aware-of-your-surroundings-and-things-going-on-keep-informed-ribbon-sash-folded-and-p-2BHPEWG.jpg)
Conceptual hand writing showing Stay Woke. Concept meaning being aware of your surroundings and things going on Keep informed Ribbon Sash Folded and P Stock Photo - Alamy
![Hand Writing Sign Stay Woke. Concept Meaning Being Aware of Your Surroundings and Things Going on Keep Informed Stock Photo - Image of issues, media: 267417536 Hand Writing Sign Stay Woke. Concept Meaning Being Aware of Your Surroundings and Things Going on Keep Informed Stock Photo - Image of issues, media: 267417536](https://thumbs.dreamstime.com/z/text-sign-showing-stay-woke-word-being-aware-your-surroundings-things-going-keep-informed-hand-writing-concept-267417536.jpg)
Hand Writing Sign Stay Woke. Concept Meaning Being Aware of Your Surroundings and Things Going on Keep Informed Stock Photo - Image of issues, media: 267417536
![Conceptual Caption Stay Woke. Concept Meaning Being Aware Of Your Surroundings And Things Going On Keep Informed Stock Photo, Picture And Royalty Free Image. Image 195063732. Conceptual Caption Stay Woke. Concept Meaning Being Aware Of Your Surroundings And Things Going On Keep Informed Stock Photo, Picture And Royalty Free Image. Image 195063732.](https://previews.123rf.com/images/nialowwa/nialowwa2212/nialowwa221202841/195063732-conceptual-caption-stay-woke-concept-meaning-being-aware-of-your-surroundings-and-things-going-on.jpg)